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The Endless Frustration of Google AdWords – High Relevancy but Poor Quality...
Let’s get this straight. I’m an AdWords certified professional. I use it day in and day out but every now and again, despite doing everything right, Google AdWords resfuses to play nicely. Frustrated...
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The Periodic Table Of Print Design: Leaflet Edition (Infographic)
A Visual Guide to Marketing Your Business with Leaflets These days, most business owners tend to stay clear of printed marketing tactics, preferring digital marketing techniques such as SEO and PPC to...
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7 Questions To Evaluate Whether Your Social Media Works
According to a recent article in The Telegraph, nearly two-thirds of small business owners believe that social media doesn’t provide them with any commercial benefit. That’s a worryingly large number...
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Evaluating The Hendricks Gin Great Phantasmagorical Excursion Campaign
A few weeks ago in the run up to Christmas, I was looking at Gin online. It’s a fairly recent love of mine, and though I’ve drunk quite a few brands, I’d never tried Hendricks. I’m a sucker for...
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Benefits of an Outsourced Digital Marketing Service – Guest Post
So you run a business, you have customers and you organise your own marketing. Sounds great doesn’t it, keeping everything in the family with no extra costs and no outside opinions to upset you. But we...
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Insights After A Year Of Blogging – 10 Things Every Blogger Should Know
My blog, Camping With Style, has recently celebrated it’s 1st anniversary and passed the 10,000 unique visitors mark, and whilst I’ve been blogging for business clients for many years, this is my first...
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Blogger Outreach – How Businesses Can Connect With Bloggers
Most big brands now include blogger outreach as part of their marketing strategy, but new and growing businesses, are also taking advantage of the benefits that partnering with bloggers can provide....
View ArticleVideo Marketing Tips For 2015
Throughout the past decade, online video marketing has grown in influence and ubiquity. Ten years ago you’d often here business owners state that they didn’t really need a website; a view that is now...
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How Low Quality Content Will Harm Your Business
Online success these days, rest largely on a businesses ability to create quality content that provides value to potential and existing customers, and builds authority in terms of Google. Content must...
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Black Friday 2104 UK Shopper Demand Explodes
From the BHS to Schuh, Tesco to Argos, everyone’s at it this year. As a retail marketing manager I started running Black Friday deals here in the UK 4 years ago. At that time the only other major...
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A Word Of Caution on Using The Google Disavow Tool
In my experience, many businesses have panicked and rushed to Disavow links without it being absolutely necessary or indeed the best thing for them to do. Let’s start with a quick explanation of what...
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10 Reasons Why Your Business Needs A Blog
Last year content really came into sharp focus, forming the foundation for all successful social media marketing and SEO. In 2014 the focus on content has remained at the top of the digital marketing...
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Ecommerce Website Comparison – Custom Vs. Package
When it comes to eCommerce websites, there are generally two main options for business owners to consider. You can choose to go for a bespoke solution, which provides you with a website that is custom...
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Why Facebook Is Not Part of My Social Media Strategy
When it comes to social media, if a business is using it, you can bet that the first social network they levitate towards is Facebook. Whilst Facebook is still the largest social network in the world,...
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Sony Z2 Outsmarts Samsung S5 With Clever Marketing
THIS IS NOT A HANDSET REVIEW OR A COMPARISON OF HARDWARE SPECS. THIS IS A MARKETING CASE STUDY. I make no attempt to cover up the fact that i’m a bit of a technology geek which manifests itself in my...
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Improve Online Reviews With Good Old Fashioned Customer Service
When it comes to bad online reviews and negative brand sentiment, i’ve got a fair bit of experience in the area. I spent 18 months working for a prominent online retailer, who over the years, had...
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8 Compelling Reasons Why You Should Be Using Social Media
If you still aren’t convinced and your business hasn’t started using social media yet, here are 8 compelling reasons to do so. As a business, understanding your target audience and their motivation to...
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12 Golden Rules For Posting On Facebook, eGuide – Facebook Basics
Thanks to ongoing changes to the Facebook Newsfeed Algorithm, (commonly referred to as ‘EdgeRank’), It is increasingly difficult to maintain any meaningful organic visibility in Facebook. This means...
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Colour Palettes For Designers
If you are a designer looking for some colour inspiration then these colour palettes should be of use! As a keen amateur photographer with a love of bright colours, I’ve created a number of colour...
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Using Negative Keywords For Better PPC Results
When running a pay per click campaign, using negative keywords is an absolute must. As more of us are forced into bidding on only the most popular keywords, use of broad match types is often necessary...
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